If you are a business owner, you know that business branding is just as crucial as accounting and customer service in your operational processes. Your branding is what defines your business and what differentiates you from the competition. It’s also a valuable supplement to your marketing efforts.
As good as that may sound, branding is not a one-step process that as soon as you’ve created a company logo, your job is done. In contrast, branding is a long-term effort to showcase different branding elements into the public eye to be more easily recognised.
But much like advertising, developing your brand can be expensive. While major corporations can allocate millions of dollars into their advertising and marketing efforts, small businesses cannot. Thus, when developing your branding strategy, you must incorporate unique elements and think outside your proverbial box.
What Is Decorative Glass Film?
Decorative glass film is, in simple terms, wallpaper for glass windows and doors. It is usually applied on different glass surfaces and designs, with its adhesive solid remaining intact for years. Patterns and opaque options also exist, so you can increase or decrease the visibility of the glass. You may also choose which design suits your branding best.
Decorative glass films are used in a variety of ways, including:
Frosted Window Film
Decorative film installation is an excellent alternative to etched or frosted privacy glass at a fraction of the cost. You can recreate the same lasting impression and save on finances that you can allocate to other projects. Frosted window films can come in different designs, such as modern geometrics to natural scenic images.
A frosted window film is a great way to increase your storefront’s privacy while still highlighting your brand logo. It enhances your business’ aesthetics while still coming off as professional and welcoming. Other benefits include safety through holding the glass together and protection against ultraviolet rays.
Printable Decorative Film Patterns
Your business can pop with additional colour to your space through patterns and murals. Custom printable decorative film patterns can help improve your branding. These can be used to accent architectural structures in the building and foster a welcoming environment for customers.
Black Out Window Film
If you want a sleeker look to your business or simply block out the outside view, blackout window films are a great option. They can be used in curating a sense of exclusivity, which helps high-end brands promote privacy and a luxurious atmosphere.
Additional Uses
Decorative glass film can also be used to bring photos and images to life with translucent image films. You may also make a glass window or door look textured with a classic textured film. These are only some of the many ways you can use decorative glass films to improve your business branding.
Final Thoughts
When using decorative window films, consider how it can enhance privacy when needed and mitigate sunlight to prevent glare. Decorative films can be used in multiple ways beyond business branding and aesthetics.
Premier Tint is the leading window film application service in Sydney, Australia. We also offer graphic design, signage application, full wall graphics, directional signs, frosted window films, reception signage, braille signs, and more. We are your one-stop-shop for everything corproate branding. If you need help developing your brand, Premier Tint is at your service!
